Bing Market Share Actually Shrinks
After a couple months of underwhelming growth, Microsoft's search engine Bing actually lost U.S. search market share in September, according to data from Experian Hitwise. * Bing dropped to processing 8.96% of all U.S. searches in September from 9.48% in August.
* Yahoo (YHOO) slumped too, sinking to 16.38% from 16.96%.
* Google (GOOG) advanced to 71.08%.
Standard disclaimer: This is one set of data from one source. Moreover, comScore tends to be the search stats source the industry prefers -- not Hitwise. But even still, this is a lousy -- and, yes, slightly embarrassing -- outcome for Microsoft (MSFT), which committed $80 million to marketing Bing when it launched just a couple months ago. (In June, Microsoft CEO Steve Ballmer said he would spend as much as $11 billion on search. We said he shouldn't.) Here's Hitwise's chart: http://biz.yahoo.com/siliconalley/091007/http_www_businessinsider_com_bing_ma...
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* Yahoo (YHOO) slumped too, sinking to 16.38% from 16.96%.
* Google (GOOG) advanced to 71.08%.
Standard disclaimer: This is one set of data from one source. Moreover, comScore tends to be the search stats source the industry prefers -- not Hitwise. But even still, this is a lousy -- and, yes, slightly embarrassing -- outcome for Microsoft (MSFT), which committed $80 million to marketing Bing when it launched just a couple months ago. (In June, Microsoft CEO Steve Ballmer said he would spend as much as $11 billion on search. We said he shouldn't.) Here's Hitwise's chart: http://biz.yahoo.com/siliconalley/091007/http_www_businessinsider_com_bing_ma...
Sent from my iPhone
